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BTCC / BTCC Square / Global Cryptocurrency /
Starbucks Adjusts Pricing Strategy for Drink Customizations

Starbucks Adjusts Pricing Strategy for Drink Customizations

Author:
Global Cryptocurrency
Published:
2025-06-26 19:33:01
20
1
BTCCSquare news:

Starbucks (SBUX) is overhauling its pricing model for drink extras like syrups and sauces, implementing a flat $0.80 fee for additions to unflavored beverages. The MOVE aims to simplify transactions and enhance customer experience under CEO Brian Niccol's leadership.

Modifications to preflavored drinks will remain free of charge, eliminating previous inconsistencies that caused consumer frustration. The streamlined approach also seeks to improve operational efficiency for baristas during peak hours.

Concurrently, Starbucks is testing new app features to further optimize service delivery. This pricing realignment reflects broader retail trends toward transparent, customer-centric pricing structures in the food service industry.

|Square

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